Why We Grow
Turn everyday spaces into places that bloom.
That's our purpose, the reason we've been designing planters in Hudsonville since 2012. Here's what we do about it, where we're headed, and what we hold onto along the way.
Our Mission
What we show up to do.
We design beautiful, on-trend planters and garden goods at a real value.
We help our retail partners, from the neighborhood garden center to the biggest stores, win on the shelf, and we help every gardener who shops with us, in store or online, grow something they love.
And we build a place where our team can grow and thrive right along with us.
Our Vision · Where we're headed
To be North America's favorite planter brand: the name gardeners and retailers reach for first, in every garden aisle and online, and a company our team is proud to build for the next hundred years.
Our Core Values
Five things we grow by.
The way we work with each other, our customers, and our communities, every season.
01 · Rain or shine
Reliable
We show up for each other and our customers, take ownership, and do the right thing.
02 · Always tinkering
Innovative
We stay curious, chase better ideas, and learn and grow together.
03 · Better together
Collaborative
We do our best work together, share ideas openly, and talk things through.
04 · All heart
Passionate
We care about our work, our customers, our communities, and our earth, and we find a way.
05 · Happy planting
Fun
We stay positive, celebrate the wins, and appreciate each other.
Grow with us
Plant something you love.
Find your next favorite planter, or come help us build the next hundred years.
Built to Last, Indoors & Out
Materials made to take the sun, rain, and seasons without fading or cracking.
Color is Our Thing
Wide range in colors, from quiet neutrals to bold statements.
Trusted in Stores Nationwide
Found in garden centers, hardware stores and major retailers you already know.